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The Turbostar was a major commercial success for Iveco. Thanks to its robustness, reliability, and performance, it gained a significant position in the European truck market and became the most widespread industrial vehicle in Italy by the late 1980s. It was produced in numerous versions and configurations to precisely meet the needs of its commercial users. The Turbostar achieved its greatest commercial success with the two-axle road tractor version, a segment in which it became a benchmark for road transport in the 1980s. In 1983, Iveco launched the 190.38 Cowboy on the market, distinguished by its eye-catching American-style exhaust pipes, roof spoiler, and a variety of aesthetic and onboard comfort features and options. The Cowboy remains one of the most attractive and sought-after trucks from Ivecos lineup of that era.

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